villa eugénie is a premier special events company whose expertise and poetic sensibility was first established in the worlds of luxury, fashion and beauty, and is increasingly sought out by the many creative sectors shaping contemporary culture and the digitally driven world.
With 20 years of experience, the company has orchestrated the creative conception and production of over 800 fashion shows across the world, each one committed to translating the vision of iconic designers and brands into era-defining runway moments – from the understated to the emotional to the full-blown theatrical. Collaborating closely with each client in myriad different ways, villa eugénie typically starts with the ideation of a concept, which is then transformed into a reality – nimbly uniting set design, lights, music, video and live performance, to manipulate mood and feel; while connecting these intimate, real-time events with an instantly accessible digital audience spanning the globe.
Mirroring the rapidly growing influence that fashion has on society at large, villa eugénie’s constantly evolving skillset extends to the worlds of contemporary culture, fine jewelry, cosmetics and fragrance. The company’s expertise also covers the equally precise demands of museum scenography, concept store design, large-scale personalized private events, media launches, and branding strategies – in doing so, reevaluating the very essence of these disciplines.
The villa eugénie philosophy updates the notion of bespoke service: placing an emphasis on understanding true client collaboration, an unparalleled attention to detail, and the inherent desire to embrace innovation, push boundaries and create unprecedented experiences. The company’s internationally located team of creative and technical experts is headquartered in Brussels, with a second office in Paris and a fully operational satellite team based in New York. This global set-up is configured to be versatile and entirely scaleable in order to meet the needs of any client, any project, any location.
And at the heart of villa eugénie is founder Etienne Russo, widely acknowledged as the creative mind who faithfully transforms designers’ wildest concepts into reality – yet always anchored in a poetic philosophy – making him both a ubiquitous and respected figure in global fashion.
Ultimately, as with any reputable endeavor, proof of villa eugénie’s creative prowess and ability to deliver lies in the caliber of its often long-term clients: Dior Homme, Chanel, Lanvin, Moncler, Hermès, Miu Miu, Kenzo, Dries Van Noten, for whom Etienne Russo has produced every single presentation since the designer’s debut in 1991.